The Genesis GV80 Sells at One National Price, Collects Your Car for Servicing, and Is a 2027 in Canada — Rated 7/10

A clarification first, because Genesis Canada contradicts itself. The GV80 on sale here is a 2027 — the page titles, the pricing disclaimer, the trim data and the French-language site all say so. The structured data embedded in the very same page still reads 2026. Anyone reading the machine-readable version of that page will get the year wrong.

What makes the GV80 unusual in this segment is not the car, it is the way Genesis sells it. The company operates a One Price Promise: a single national price per configuration, identical across the country, with no negotiation. Genesis calls the figure an all-inclusive price, and its disclaimer says it covers fees, levies and all applicable charges, excluding sales tax, registration, insurance and licensing. So the $85,650 that opens the range is closer to what a buyer actually pays than most numbers in this review series.

The ladder runs from that 2.5T Advanced with the Technology Package through the 3.5T Advanced at $88,650, the 3.5T Prestige at $99,150 and the GV80 Black Prestige at $101,650. The GV80 Coupe, which Canada does get, costs $107,650 and $110,150. Paint is the notable extra: any colour other than Uyuni White adds $900, and matte finishes $2,100.

The ownership package is the other differentiator, and it is substantial. For five years or 100,000 kilometres Genesis includes scheduled maintenance, connected services, roadside assistance with flatbed towing, navigation updates, a courtesy vehicle during service — and a valet who collects the car from the owner's home and returns it. That last item comes with a condition worth stating: it applies within 50 kilometres of the nearest authorised Genesis distributor, which makes it a metropolitan perk rather than a national one.

Mechanically the range is conventional and well resolved. The 2.5-litre turbocharged four makes 300 horsepower and 311 pound-feet; the 3.5-litre twin-turbocharged V6 makes 375 and 391. Both drive through an eight-speed automatic, and all-wheel drive is standard on every Canadian trim — there is no rear-drive GV80 here. Fuel consumption is 11.3 litres per 100 kilometres combined for the four and 12.6 for the V6, and both tow 6,000 pounds with trailer brakes. Cargo space is 735 litres behind the second row.

The cabin's centrepiece is a 27-inch OLED panel that merges the instrument display and the infotainment screen into one continuous surface, standard across the range. The Bang and Olufsen system, when fitted, runs 18 speakers on a 14-channel amplifier rated at 1,400 watts. Highway Driving Assist 2 leads a full complement of collision-avoidance systems, and there are ten airbags including a centre-side unit.

Two things Genesis Canada does not publish, and this desk will not invent: a maximum cargo figure with the seats folded, and any performance number at all for the GV80 Coupe. The 409-horsepower figure that circulates for the Coupe's 48-volt electrically supercharged V6 appears on the Canadian site only inside the same stale data block that misstates the model year.

For context, Genesis was spun out of Hyundai as a standalone luxury brand in November 2015, and the GV80 was its first SUV. The 2026 car holds an IIHS Top Safety Pick+ rating, and the GV80 was named Best Large Premium Utility Vehicle in Canada for 2022 by the Automobile Journalists Association of Canada.

A 7/10 from the Torbrook Rating Agency reflects a well-equipped luxury SUV whose most persuasive feature is the way it is sold rather than the way it is engineered. The specifications above are Genesis's; the score is ours.